Women go to the hairdresser an
average of 5 times a year, men even almost seven times. With 82 million
inhabitants, every hairdresser should get enough customers. However, to stand
out from the multitude of hairdressing salons and be explicitly found by the
customer with clever marketing, there are a few tricks.
Learn more about the barbershop business plan for the effective growth of your hair salon.
Our article will go into the most
important tips on how to get more customers into your hairdressing salon with
online marketing.
1. Optimize and maintain Google Maps
Nowadays, if someone is looking
for something in their area, the chances are that they are doing it on Google.
Google Maps is the perfect search result because all results in the local area
are displayed there.
Therefore, optimize your Google
My Business profile so that you are shown on Google Maps very often and for the
right search queries.
What is there to optimize on Google My Business?
You will learn the detailed
procedure with us in the course. Therefore, at this point, let's roughly look
at the individual factors.
You should know about your
hairdressing salon updated and comprehensive. It starts with your opening times
and leads to pictures showing the outside and inside of the salon.
The more information you offer,
the better results Google will return for your search requests.
2. Reviews on Google, Facebook, and Co are
important
Another important point that also
plays a big role in Google Maps is ratings. Let your satisfied customers rate
you and thereby increase your ranking on the search engine.
The more and the better you are
rated as a hairdresser, the more new customers will notice.
Fake reviews are useless at this
point. Google, Facebook, and Co can recognize fake comments and delete them
again.
In the worst case, you can get a
ban from one of the companies.
Three tips to get more reviews on
Google
1. Ask happy customers directly
the guys from the Barber Shop in Leverkusen explain a good example of how you
can get reviews.
2. Rate known or other shops in
your neighborhood this way, you ensure a better climate and get a rating back
from one shopkeeper.
3. Layout small evaluation cards
- you can give these to you after your customer appointment. So the customer
has the option of evaluating later, either via a link or a QR code.
Demanding customers value a good
rating and want to be able to book appointments quickly via their mobile phone.
This is exactly marketing tip
3. Accessible at any time with an online
appointment management system
Have you ever considered not only
taking appointments by phone anymore? There are now great online appointments
booking tools that make this work digitally. In combination with your website,
visitors can register for an appointment at any time, even on Sundays and
public holidays.
Your phone in the store will ring
less, but you will get more customers into the store.
Examples of online appointment bookings are:
Appointed: Starts for free
can be linked to Google My Business and Facebook.
Shore - providers from Munich
that start from 29$ per-month. Appointments can be accepted via Google My
Business, Facebook, and Instagram.
Terminal and - Also starts for
free but is not compatible with other services.
Friday – The largest hairdressing
platform with over 45,000 registered hairdressers. However, the booking system
itself is not very intuitive and cannot be combined with other services.
Simplify - Comprehensive
appointment and resource management system. The service has been on the market
since 2013 and is very popular with smaller salons. The system can be flexibly
expanded with its small app store. However, direct integration with social
channels is not yet included.
4. Organize events and support new trends
Another method to attract new
customers to your hairdressing salon is to host an event. The more customers
and prospects you invite, the greater the attention for the event and thus your
hairdressing salon.
People who don't know you will
find out about the event and your hairdressing business. You will also see all
of your existing customers again and can toast conversations with a champagne
reception.
When it comes to an event, you
can be very creative and flexible.
Suggestions on our part would be, for example:
Anniversary
Beginning of spring
Summer hairstyles
Current hair trends
Cosmetic tips and tricks
You can advertise such an event
directly in your neighborhood with Google and Facebook.
5. Invite influencers to your season
Based on an event, you can also
invite individual people, such as influencers or celebrities, to your
hairdressing salon. The occasion can be the latest hairstyle or a general
trying out of the salon.
With an influencer, it is often
about agreeing on cooperation with the invitee.
The influencer should then report
on his visit to your hairdressing salon via social media posts, a video, or a
blog article and thus increase your reach.
The Barber Shop, for example, did
that once with soccer players and had great success.
Which celebrity or influencer you invite to the salon depends entirely on your target group. Also, please read our blog article about influencer marketing. After that, the topic will be more understandable to you.
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